Categories
Subaru Case Study
Subaru Johannesburg
Lead Generation
Subaru Johannesburg is one of South Africa’s most loved vehicle brands.
The Task
- Lead Generation to support vehicle sales
- Brand awareness of monthly vehicle promos
The aim was to harness appropriate lead generation tools to generate quality leads for Subaru JHB.
The Strategy
We designed a functional landing page that prompted the completion of a lead/contact form.
We supported traffic to this page with the help of additional channels:
- Email Marketing
- PPC and Google Adwords
- Facebook Ads
Results
255%
Increased Website Traffic
3%
Return on Investment
4%
Click-Through Rate
Getting leads is one thing—turning them into customers is another. Let us help you with that!
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ABOUT THE AUTHOR
Dylan Kohlstädt is the founder and CEO of Shift ONE and a digital marketing expert with over 25 years of B2B marketing experience, an MBA, and an IMM Marketing Diploma. She’s worked with top manufacturing, energy, and engineering companies worldwide and knows how to help them grow.
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