Categories
Seeff Case Study
Brand Awareness
Seeff is one of Southern Africa’s most established real estate companies.
The Ask
Brand Awareness
- Creating Brand Awareness campaigns for Seeff South Africa through targeted social media marketing.
- Acquiring nationwide licenses for their respective branches.
- Creating social media and community in support of their Home is Our Story Campaign.
The Strategy
The #TellUsYourStory competition:
- We strategised, implemented and managed weekly Facebook competitions using the
theme #TellUsYourStory - We encouraged users to tell us their stories to emphasise that Seeff’s new focus is the
consumer - Each week had a different theme with a different weekly prize.
- To enter, a user had to like, comment, and share that week’s competition post.
The Results
300,000
People Reached
33,531
Total Engagements
1,454
New Page Likes
Are you ready to take your Brand Awareness to the next level?
Reach out to Shift ONE Digital for a FREE proposal!
ABOUT THE AUTHOR
Dylan Kohlstädt is the founder and CEO of Shift ONE and a digital marketing expert with over 25 years of B2B marketing experience, an MBA, and an IMM Marketing Diploma. She’s worked with top manufacturing, energy, and engineering companies worldwide and knows how to help them grow.
Book Dylan Kohlstädt for digital marketing training or workshop facilitation.
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