What is Integrated Marketing?
Integrated Marketing is a blend of traditional marketing and digital marketing.
Traditional marketing isn't redundant, it's still very much the heartbeat behind any Marketing Manager's day-to-day.
But traditional marketing (print, above-the-line, magazines, billboards, radio, events, press...) is expensive and hard to measure, which is why traditional marketing has seen a steep decline that is inversely proportional to the rise of digital marketing.
If you want to integrate your traditional marketing with your digital marketing, you will need to start with a Marketing Strategy because how can you know if you're achieving what you need to achieve without a plan and goals? Also, who is your customer, and what is important to them? Which channels should you be using? A clear marketing strategy will help you to integrate your channels together so that they make sense to your customer.
What to expect from your Integrated Marketing Agency?
Your integrated marketing agency should help you understand what your customers think of your Brand, through Mystery Shopping, and Website Usability Testing. Your integrated marketing agency should audit your User Experience, Brand Experience, and Customer Experience, auditing all your channels to identify what your brand tone is, and where you can improve.
Your integrated marketing agency should also audit your competitor channels, everything from your website to social media, to paid media to press...what are they offering their customers that you are not, what are they doing that you are not, what is their positioning and what are the gaps in the market that you can target?
Your Integrated Marketing Agency should be Omnichannel in their approach.
Integrate your Graphic Design, Video and Animations
Once you have a marketing strategy in place and understand what makes your business unique and what needs your business is meeting, your integrated digital agency should design an effective Corporate Identity and Brand Strategy for your business.
Your integrated digital agency should only start with Graphic Design once they know what appeals to your customers, and what your competitors are up to. Then they can put all of the above strategic thinking into practice with award-winning creativity. Flyers, Business Cards, Banners, Logo Design, Promotional Material and all your traditional marketing elements are going to set you apart from your competitors and make your business stand out from the rest.
Check out some of our latest work here.
Integrating Memorable Events
Your selected integrated digital agency should also do Event Management especially if you wish to grow your business via sales. Webinars are critical to be integrated into your marketing strategy, as they create trust, support sales, and grow your brand awareness.
Listen to our CEO, Dylan Kohlstadt, where she speaks with Ryan Hogarth about Integrated Digital Marketing on his podcast show. The Ryan Hogarth Podcast: Integrated Digital Marketing with Dylan Kohlstadt.
Choosing an Integrated Marketing Agency
The integrated marketing agency that you select to work with should be able to create a cohesive omnichannel strategy that encompasses the following channels and platforms:
Integrated Marketing Step 1: Your Strategy
The first step for your integrated marketing agency is to flesh out your Digital Marketing Strategy and identify how it integrates with your marketing strategy.
Integrated Marketing Step 2: Your Website
Is your Website amazing, and is it on Page One of Google with top-notch SEO? Your integrated agency needs to make sure that your website is found when people search for it, whether through organic search or through paid search ads.
The first place to start with integrated digital marketing is your Website Design.Your website is your digital business card and the first place that anyone turns to before making a decision on whether to work with you or not. Your website will work day and night for you through great Website Development and Design, Graphic Design and Animated Video options that will make your offering and services stand out.
Integrated Marketing Step 3: Paid Online Advertising
Your awesome new website has to turn up on page one of Google (also known as Search Engine Optimisation or SEO) otherwise what's the point if you can't be found for your search terms! As this sometimes takes a while before you rank organically, we suggest taking out a few Google Paid Online Adverts. This will make sure you are found by your customers where they are searching, in Google.
We can also turbo boost your paid advertising with something very special called Neuromarketing that will take your PPC to the next level.
Integrated Marketing Step 4: Top Social Media
Having a unique, compelling, and clear Social Media strategy is critical when entering the online and social media space.
Once the strategy is worked out, we can assist with designing Social Media Marketing content that is compelling, and engaging and builds an online community of fans.
Integrated Marketing Step 4: Email Marketing
Want to turn customer enquiries into sales? Then Email Marketing is the way to go. A well-thought-out Email Marketing strategy and monthly mailers will take your business sales through the roof.
Integrated Marketing Step 5: Lead Generation
You will need to couple your email marketing, and SEO with a clear Lead Generation Strategy want to create sales pipelines and drive business growth.
Integrated Marketing Step 6: Content Marketing
Once we have written your compelling Thought Piece, sent to to your Email database, posted it as a Blog on your website, and sent it to Press, we will also integrate it into your monthly Social Media feed, achieving the beautifully integrated synergy of comms that is cost-effective, but most importantly, effective in getting sales.
BONUS LEVEL: Immersive Brand Experiences through VR and AR
Virtual Reality is here, and it's the future, if you want to increase engagement, this is the way to do it!
INTEGRATING ALL YOUR DIGITAL MARKETING
How do you Make Everything Integrate?
It's easier for us to integrate all your channels when we manage all of them. What makes us unique and special is that you have a single Key Account Manager who looks after all your projects, and everything is done under one roof. From strategy, conceptualisation, campaigns to artwork, execution, implementation, management and optimisation.
Meet the team, give us a call and let us #GrowthHack your business today.
Ready to start innovating your brand with us?
Get in touch now.
