B2B Marketing Training Resources

Below you will find the guides, webinars and short courses we use with our own industrial, engineering and manufacturing clients. No recycled SaaS advice, no theory without application. Our B2B marketing training provides frameworks, templates and tactics that get technical buyers to actually engage, because training and team development sit dead last on most marketers' budget priorities, and that gap is exactly where your competitors are still guessing.

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Why Shift ONE Is Qualified to Share B2B Marketing Training Resources

We have been doing this since 2011, working exclusively with B2B brands in construction, energy, manufacturing, and industrial technology. We are ranked the number one SEO agency in Africa and South Africa, and we have picked up first place for Content Marketing and Social Media Marketing at the TechBehemoths Awards two years running. Every guide, webinar and course below comes from campaigns we have actually run for clients and real value we have gained along the way.

 

What Is Included?

Every Launch ONE website includes five essential pages, everything a business needs to look credible, convert visitors, and start growing:

01

Home Page

Your first impression, done right. Within the first 3 seconds of being on your site, your viewer will know who you are and what you offer.

02

About Us

Tell your story and get your audience on board.

03

Services

Clearly show what you offer in a way any customer can navigate and understand easily.

04

Contact Us

Make it easy for people to reach you.

How does Launch ONE work?

Quote Stage: We have a quick briefing discussion, you complete a rough brief, we issue your estimate. Once accepted and paid, we're ready to go.

Briefing Stage A mandatory 2-hour workshop where we get everything we need: your goals, visual direction, reference sites, and content. The more detail you give us here, the better your website will be.

Development Stage Our team builds your site on a staging server. We do our own internal QA before you see a single pixel. Then it's your turn to review, one consolidated round of revisions, all submitted together

 Post Go-Live Support You get 1 hour of tech support, valid for 2 weeks after launch. Bugs and technical issues? We've got you. Change requests are quoted separately.

Go-Live Stage You sign off. We launch. Your website is live and in the world.

What you need to know

LaunchONE is a focused product. That's what makes it fast and cost-effective. Here's what's not included in the standard package and why.

No CMS: Your site is built in clean HTML. No editable backend unless you add one.

No blog: Blog functionality can be added as an optional extra, scoped and quoted separately.

No custom functionality: Custom features are outside the scope but can be quoted once we understand what you need.

Hosting and domains: Available if you need them, just let us know.

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The fine print, clearly stated.

All prices exclude VAT.

Payment is due within 7 days of invoice. Work begins once payment is received in full.

Estimates are valid for 30 days.

If your project goes dormant for more than 3 months, a reactivation fee of R2,500 ex VAT applies.

We don't launch websites on Fridays. Launching on a Monday is not a breach of the Website in a Week promise.

Work with us(opens in new tab)

What does Launch ONE cost?

Example estimate

Launch ONE AI website estimate

An illustrative breakdown of a typical build. Your exact figure is scoped on a call, then fixed upfront.

Launch ONE AI website estimate — line items, rates, hours and totals in South African Rand
LAUNCH ONE AI WEBSITE ESTIMATE:
Monthly totals:DescriptionRate per hour / unitHours / PagesTotal
AI Assisted Web Design and Development
Website Brief and Workshop & Wireframe2-hour website UX and CRO workshop
Brief finalisation, Logins, investigation, familiarisation, briefing
UX optimisation		2,34024,680
Scoping and SourcingSourcing links, requirements, scope and inputs in order to create the AI prompt99532,985
Brief and Prompt CreationCreation of a 800-8,000 page AI brief based on the workshop and elements provided3,98013,980
Prompting AI Copy, Design and BuildPrompting AI Copy, Design and Build
- Home page
- Services / Product Page x 1
- Pricing
- About us
- Contact us		99532,985Variable rate
DevHTML development of site
Completion of site
Editing logo, forms, fields, checking buttons, CSS edits
Hosting access, publishing site, analytics carry over
Excludes blogs, custom functionality		995109,950Variable rate
Website Go-ThroughOver-the-shoulder meeting to go-through the website page-by-page before going live
3 rounds of changes		99532,985Variable rate
Web Dev EditsEdits to web dev99532,985Variable rate
Technical Due Diligence & Go-LiveCheck technical back end and server side errors, fixing errors, generate reports9951995
Post Go-Live SupportSupport after website is live
NO CHANGES, only problem fixes		99521,990Variable rate
Monthly MeetingsIncludes x 1 Project Status Meeting9951995
Project Management & Client Comms10% of Total Budget3,453
Total ex VAT37,983.00
Payable over 4 months12,661.00
Payable over 12 months via debit order4,747.88

All figures in South African Rand (ZAR) and exclude VAT. This is an example estimate, not a quote, items marked "Variable rate" depend on project scope.

Add-ons

Add-on pricing

Optional extras you can add now or later, none of it required to launch.

Launch ONE add-on services and prices in South African Rand
ServiceDescriptionPrice
SecurityDaily Backups & MonitoringR1,999 p/m
Standard HostingReliable, Fast HostingR350 p/m
Premium HostingPremium Performance HostingR999 p/m
DomainDomain PurchasingFrom R250 p/a
ContentUpdates, Edits, Article WritingR995 p/hr
Blog FunctionalityWordPress Setup + 3 Articles + TrainingR4,950 Once off
Blog MigrationCopy Over Existing Posts (per 10)R4,950 Once off
CMSEditable Content Areas + TrainingR14,950 Once off
DesignCustom Design, Image Sourcing + AI ImageryR1,250 p/hr
Tech/Migration SupportAs NeededR1,250 p/hr

All prices in South African Rand (ZAR) and exclude VAT. Add-ons are optional and can be added at any time.

Book a call

Check out our Scale ONE Website

Run your entire sales engine in one place. ScaleONE Sales CRM brings your entire sales system under one roof. Manage pipeline tracking, automations, AI chat, memberships, and more - all in one platform.

As a leading B2B agency, we understand what it takes to close deals at scale. ScaleONE is both powerful and cost-effective - giving you the features of enterprise CRMs at a fraction of the price.

 

Visit ScaleONE Website
Book a demo

B2B client testimonials

Happy clients = happy us

  • "I've worked with Dylan since she started Shift ONE digital and I must say that I can't imagine working with anyone else. She treats my business as if it were her own. She's knowledgeable, passionate, creative and innovative. I can highly recommend Shift ONE for all your above and below-the-line marketing requirements."

    Karin Chisholm, CEO, Career Planet

  • "Working with the staff at Shift ONE has been seamless. Their innovative ideas, attention to detail, and quick turnaround time have helped elevate our business to the next level. Their detailed report-back sessions make it easy to stay informed and on top of everything."

    Lecico

  • "Just a quick to note to say thank you to you and team for building such fantastic momentum over the past two weeks. Great engagements, powerful brainstorming sessions and very thought-provoking and crucial conversations! So glad you’re here!"

    MOYO

  • "We deeply appreciate how you roll with us and our madness and all-over-ness. It is deeply appreciated. You really understand the rhythm of our business incredibly well."

    Aephoria

  • "High praises for TDT and EAP home page and video. No changes to the layout structure or video!"

    THT

  • "Super happy with the wireframe for ISS! You have a good reputation and you are experts in your fields, so I'm confident in leaving the heavy lifting to you. I can't wait to see everything come together."

    ISS

  • "Thank you for the professional video shoot organised at our CT offices."

    Mobius

  • "The Mining Indaba was a great event, great contacts and flyers were top notch."

    Kuchera

  • "For the new look and feel of our website, we love it!"

    CEO of Sirdar

  • "The social media looks great, love the theme! Its amazing how you guys can make it so distinguishable from other posts but still so similar to everything you've done before!"

    IPT

  • "I actually love the article! The tone was spot on!"

    Nadia

  • "It was a pleasure working with you and Michelle was a superstar!"

    Dell

  • "I've received the updated Facebook cover image. It looks fantastic! I really appreciate the work you've put into it."

    Ashleigh De Wet, Seeff

     

  • "Thank you for the stunning article!"

    Merchant Factors

     

  • "Thank you so much for the outstanding website! We appreciate the effort."

    Egen Holdings

     

  • "S1 is a wizard at writing I am so happy a big thank you! They are all perfect and approved!"

    CEO, FMCG

  • "Can I just say - Beautifully written content and love their creativity."

    Anonymous, Marketing Manager, Retail

  • "Hey Michael, Dylan, Aaliyah

    The team and I want to say a massive thank you to you all for all your support in creating an amazing deck, videos and content (inc. website), that we were able to present in yesterday's meeting!

    The presentation went well and we certainly got everyone's attention with 100 signs in less than 30 minutes!

    I know the last few days have not been easy, with some tight deadlines, a few late nights and some last minute changes, but it has been a pleasure working with you on this! Thank you!"

    Marketing Manager, Financial Services

  • "A BIG THANK YOU to the ShiftOne team in ensuring our event was a HUGE success – especially Mike and Anet for the extra hours and weekend work in getting the last minute requests done. We really appreciate your support!"

    Marketing Director, Equipment

  • "It's been an absolute pleasure working with you and I know you and the team have always gone above and beyond for Rallim."

    Paul Roberts, Marketing Head, Rallim Preparatory

  • "Shift ONE enables us to increase our impact and improve our performance without increasing our headcount. We really lean on Shift ONE as an extension of our team. Not only do they consistently deliver in terms of digital tactics and implementation, but their close and seamless engagement with our internal team enables us to increase our impact without increasing our headcount."

    Ted Frazer, National Marketing Manager, Seeff

  • “The Shift ONE team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped us grow our brand and overall business as well as to penetrate new markets and vertical cost effectively.”

    Lynn Martin, Director, Mobius Consulting

  • "We can count on them to deliver results. I didn't believe in marketing until I started working with Shift ONE. They have been key in helping us generate B2B leads in the SaaS space via an integrated digital marketing strategy. We have so much work now we've had to cut back on the marketing! We can count on them to bring new ideas to the table consistently and that's why we love working with them."

    Anthony Damian, Managing Director, Solverminds Group of Companies

  • "Thanks so much ShiftOne team – it’s been an absolute pleasure working with you during 2021 and I look forward to us pushing more boundaries and thinking outside the box in 2022."

    Patrick Ryan, Group Strategist, Mobius Group

  • "First of all I'd like to thank you for giving me an opportunity to be part of the crocs family this year through my content. I have really enjoyed the level of professionalism with which we have been communicating and getting things done.It has been a pleasure working with you this year.I am looking forward to successfully completing the remaining phase of this project and a stronger relationship with you in 2022"

    Influencer, Crocs

  • "Thank you for an amazing year and putting up with all my ways.

    I salute you definitely Nelson , thank you for always going extra miles and always being available .

    You guys are awesome, here is to many more great memories and an amazing 2022!!

    Thank you guys!"

    Jolene, Epson Motors

  • "Hi

    This was a record month for Hertex. The company achieved its highest turnover in 34 years.

    There are many highlights like online breaking highest online turnover month ever. We even beat our lockdown record! And the DC achieved their highest number of orders invoiced in one day, as well as highest Rand value invoiced in one day.

    I know that images, words, design, strategy – not to mention “kophou, moedhou-en-vasbyt” to get everything up and out on time played a real role. So WELL DONE and THANK YOU to each of you. We make a brilliant team.

    Onwards & upwards"

    Liezl De Swadt, Marketing Manager Hertex Retail

  • "Hi Mike and Anet, thank you for the past day and a bit – everything was well organized and managed and you are really professional and good at what you do! I know it is not easy pulling something like this off, but you’ve done a great job.
    Hi Dylan, you can be proud of Mike an Anet, they’ve done Shift One and we are proud the past day and it is an honor to work with them!
    Pls send my thanks to Alan and his team as well – they really know what they do, are very efficient and I can’t wait to see the end result."

    Marketing Director, Equipment

  • "Dear Dylan,

    I just wanted to say a BIG thank you for your kind assistance in creating my new website. It was such a pleasure to work with Joshua and TK, and I'm especially grateful for their creativity, diligence and patience throughout the process."

    Henry Gwani, Africa Capacity

  • "Hi Dylan,

    I just thought I'd let you know that the Infographic designed by Michael has been requested to be used by our teams in the US! They have asked permission if they can share it with their creative teams! so well done to your team!

    Just thought I’d share this note with you!"

    Marketing Manager, Equipment

  • "Dear Dylan and Jacky,

    Thank you so much for working with us to complete our lovely website! We're so happy with it, and I'm excited for my final training session coming up with Jacky.

    We have been grateful to discover that many of our new clients come to us via referrals from partners we work with, like you!

    Thank you for your incredible support which has helped us to make the work we do properly visible to the world; to enable us to continue to grow our business."

    Sheree, Brain e box

  • "Hi D

    I wanted to let you know what a FANTASTIC team you have. While you've been away, today, mid morning I received a brief from a client to produce a father's day campaign to go live today.

    Well, Michael, Dylan and Zunika and I have rallied and look at the beautiful job the team has done.

    It's such a pleasure to have worked with everyone and I wanted to say a HUGE thank you."

    Managing Director Retail

  • "You are a star! Thank you.
    WE ARE GETTING SUCH AMAZING FEEDBACK ABOUT THE SITE. Great team work… well done"

    Britt-lee Kohn, Marketing & Events Specialist The Convergency

  • Just wanted to extend a thank you for the effort and initiative for setting up the training you did on Thursday. It was executed professionally and with excellence - which I appreciated.

    Ben Schoeman, Founder & CEO Business Game Changers Pty Ltd

Have questions?

Let us know what’s on your mind! If your question isn’t answered here, get in touch with us today.

Because we've removed the guesswork. The speed comes from structure, not shortcuts – a tightly scoped process, a focused brief, and a team that already knows how to turn direction into a working site fast. You bring the vision and the content, we bring the strategy, the build, and the eye for what actually converts.

Ready to Launch ONE?

Let us know what’s on your mind! If your questions or if you're ready to get your website, don't hesitate to contact us.

Book a call
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